They have seen the success of ultrafiltered milk, and they see that retailers want cans because they have a much higher recycling rate.” “We think we’re the the first to combine the ultrafiltration process and the retort process for a real milk product marketed and sold as milk, so it was very difficult to find a manufacturer that could do this, but we found someone that believed in our vision. In order to create a shelf-stable product, the cans go through the retort process (think a large pressure cooker), which presented challenges for a startup, said Lubin, who co-founded marketing firm, Reppr, a job board offering millennials and Gen Z-ers brand ambassador and influencer opportunities. It then adds back 9g of cane sugar and some monk fruit for sweetness, delivering 50% more protein and 75% less sugar than regular chocolate milk. Slate uses ultrafiltration on its milk (sourced from 30 family-owned dairy farms in upstate New York) to concentrate the protein, eliminate the lactose/milk sugar (it also adds the lactase enzyme that breaks down any residual lactose) and remove some water. ‘We wanted to create something you can just throw in your gym bag’ “We wanted to reboot chocolate milk, and create something with less sugar, more protein, but without adding protein powders, and in a container that you can ship online and throw in your gym bag chocolate milk is a great post workout drink." Too much sugar, lactose and the packaging. "We literally sat in a room and listed all the reasons why adults don’t still drink chocolate milk and we crossed them off, one by one. “There’s been a ton of innovation in the alternative milk space, but we just love the taste of real chocolate milk, and we talked to a ton of consumers that told us the same thing, so we came together to address the problems we had with it. While fluid milk has been on a downward trajectory for decades, flavored milk continues to grow, along with lactose-free milk, while ultra-filtered products such as fairlife (more protein, less sugar) have brought something new to the category, said Lubin.
“ It’s known as a kids’ drink that’s high in sugar in a carton, but if we can reposition it as a functional beverage that’s high in protein and tastes great, we think we can bring it to an entirely new audience.” Pockets of opportunity in the fluid milk market “ We wanted to give chocolate milk a clean slate ,” Lubin told FoodNavigator-USA. Emulsifiers, stabilizers, hydrocolloidsĮnter Slate - ultra-filtered, high-protein, lactose-free chocolate milk - which delivers the unique nutrition and taste of dairy, “ a naturally protein-rich drink brimming with vitamins and electrolytes,” in sleek, shelf-stable cans that “ a millennial won't be embarrassed to carry around.”.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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